On the last Friday in August, Dave Long, the CEO of Orangetheory Fitness (OTF), emailed a “pep talk” to members of the fitness studio. In a 500-word screed, Long announced that more OTF studios would be reopening as an increasing number of states begin to lift restrictions on public gatherings and return to a semblance of normalcy. The tone of the email was exciting and reassuring, littered with exclamation points and virtual high fives. But about three paragraphs in, Long presented his thesis behind the reopenings, writing “There’s no evidence to support the fact that gyms are contributing to the community spread of COVID-19 above any other types of businesses.” Long claimed that gyms like Orangetheory were vital because they lessen the impact of the virus and could even prevent it by keeping members in good health, a claim he attributed to “doctors” and the International Health Racquet & Sportsclub Association (IHRSA).
Source: Orangetheory Fitness CEO Peddles Inaccurate Information to Lure Members Back to the Gym